Plus, teen readers who normally wouldn’t have been able to get out on a school night showed up and asked great questions.
Attendance was great! It was probably higher than it would have been at physical events during normal times. I moved my launch events from physical stores to Instagram Live. But physical retail stores are the heart of the publishing business, and I’m not sure how we’re going to replace the beauty of browsing and buying until stores reopen. Harper created “Harper at Home” in response to the pandemic. I think publishers are working hard to refocus on online promotion. First, I cancelled plans for my New York trip-this was when travel seemed the biggest risk-and about a week later, I “relocated” my instore events to Instagram Live.Īre you and your publisher doing anything special/ different to promote your novel? I made the call myself about a month out. Where were you when you heard your book tour/ launch was cancelled? All that, of course, was kaput a month before my book dropped. I had planned out in detail a week-long drive-and-sign tour around Southern California and was looking into heading up the West Coast as far as Seattle. I was putting together a trip to New York with signings and school visits.
I had a local school visit and book festivals lined up.
I had launch events booked with high profile guests in Los Angeles and Orange Counties. What were your book launch plans pre-Covid? Sixteen-year-old Ellie Dante battles bipolar II disorder as she tries to resurrect her sick father’s ruined magic career.
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